My work

Four studies, up close.

From homes in Italy to diaries across India and health workers in Meghalaya: what each study set out to learn, what it found, and the artefacts I made along the way.

Client names have been changed for confidentiality.

Selected studies · 4

Selected studies

Pebblebox · 2025–26How parents in seven countries raise kids alongside screensA five-month, mixed-method study for Pebblebox, a global kids' learning and entertainment platform. I led the qualitative research in Italy.The most controlling parents of all seven markets were Italian, not Indian.My roleUX researcher, Italy market lead (qualitative)In-home sessionsIn-depth interviewsFocus groupsSurveyRead the full case study
Orvexa · Aug–Sep 2026How much would you let an AI agent do for you?A one-month study, a 7-day diary followed by remote in-depth interviews, into which repetitive, time-consuming tasks people in India would delegate to AI agents, and where they draw hard boundaries to keep control in their own hands.Solo tasks are about comparing; group tasks are about agreeing.My roleUX researcher: diary lead for 10 participants, interview moderator, synthesisDiary studyIn-depth interviewsConcept testingRead the full case study
Orvexa · Oct–Nov 2025AI image generationHow people in India create images and videos with AI tools, and where those tools fall short in representing local culture, language and context.In India, “local” is deeply contextual and multi-layered.My roleUX researcher: designed the screener, pre-task, probe and discussion guide; live note-taking and synthesisProbeRemote interviewsContextual inquiryRead the full case study
Vihara Innovation Network · Gates Foundation funded · Dec 2024 – May 2025Family planning in MeghalayaBehavioural insights-led interventions to lower adolescent pregnancies and increase the adoption of family planning and birth spacing in Meghalaya.Fertility is seen as sacred, a gift not to be restricted.My roleDesign researcher: led the Basket of Choice toolkit end to end (information architecture and design), supported secondary researchField researchPrototypingUser testingRead the full case study

Other work

Research beyond the four studies.

Srishti Manipal Institute of Art, Design and Technology · Jul 2024 – Oct 2024

Research Assistant, UNESCO State of Education Report 2024

Contributed to research for UNESCO's State of Education Report 2024, translating policy insights into visual research outputs.
Synthesized research findings and datasets into visual artifacts including research maps and infographics.

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